CLR relaunches two natural active ingredients and presents new studies

First impressions are formed in just a fraction of a second and shape how others perceive us. CutiGuard CLR™ provides an innovative approach to skin longevity. It makes skin look visibly younger and more attractive, even at first sight, as demonstrated in an industry first "first impressions" study.

In this study, 170 so-called naïve graders of different nationalities and ages were involved. These naïve graders were asked to assess the skin in two standardized photographs of the same volunteer for three seconds (randomized, blinded, total of 31 volunteers). One photograph was taken before the treatment with a cosmetic formulation containing 3% CutiGuard CLR™, and the other one after a six-week treatment (twice-daily application). After three seconds, the photographs were removed, and the naïve graders were asked to choose which image showed the better skin, purely based on their subjective preferences.

A clear majority of 76% of naïve graders preferred the skin after treatment with 3% CutiGuard CLR™, demonstrating its strong potential to positively influence the first impression of a person.

 

MultiMoist CLR™ was designed to bring a new level of protection and performance to natural hair care. In today's market, where efficacy, sustainability, and innovation are paramount, MultiMoist CLR™ represents a breakthrough solution that meets contemporary consumers' evolving needs - not merely masking hair concerns but actively working to restore its natural beauty.

It shows convincing effects in both leave-on and rinse-off formulations. MultiMoist CLR™ potently protects against the oxidative degradation of hair's keratins and lipids - even after just one application in shampoo. It improves overall hair condition, shine, and suppleness. In addition, MultiMoist CLR™ strengthens hair and reduces frizz and static flyaway. Finally, it even protects against color fading caused by repeated washing, making MultiMoist CLR™ a natural all-in-one solution for hair that shines, feels irresistibly soft, and is effortlessly manageable.

Groundbreaking new studies have confirmed that CutiGuard CLR™ and MultiMoist CLR™ both deliver effects the consumer can see and feel, fulfilling CLR's mission to make a difference.

To learn more about these ingredients the company invites you to visit them at Stand 1C50 at in-cosmetics Global, taking place in Amsterdam, the Netherlands.

Interested in how CutiGuard CLR™ is setting new standards for both beauty and well-being? Check out this article to explore their innovative approach to longevity skincare.