Azelis to present new beauty concept at in-cosmetics Global 2026

The concept explores how beauty products can respond to changing lifestyles, climates, and consumer behaviors. Through six interconnected themes, Azelis illustrates how formulation science, sensorial design, and responsible ingredient selection can support the development of innovative beauty products.

Customers gain access to sixteen ready-to-use formulations developed by Azelis’s Personal Care laboratories across EMEA, offering practical inspiration and formulation solutions aligned with emerging consumer trends in sensoriality, wellbeing, and sustainability.

Principals benefit from increased visibility of their ingredient technologies through innovative formulations that demonstrate ingredient performance, sensorial profiles, and application possibilities in finished product concepts.

Azelis continues to strengthen its role as an innovation partner by combining market insight, technical expertise, and formulation capabilities to support customers in developing differentiated beauty products.

Visitors to booth 3J10 will discover formulations organized across six thematic categories:

• Capture Light – suncare formulations designed to enhance glow, radiance, and luminosity
• Capture Change – cleansing formulations focused on renewal and freshness
• Capture You – color cosmetics designed to support self-expression and individual identity
• Capture Nature – hair care formulations inspired by nature and high-performance ingredients
• Capture Time – skincare formulations designed to support long-term beauty routines
• Capture Emotion – body care formulations focused on sensorial experiences and moments of well-being

In addition to the concept showcase, Azelis will highlight four formulations developed as part of its recent Lighthouse program on texture and sensoriality. Lighthouse programs explores emerging formulation trends and technologies, enabling Azelis technical teams to develop innovative concepts based on identified market needs.

The following formulations will be presented during the exhibition and have been submitted for the Make-Up Bar and Sensory Bar awards:

• Creamy Cupcake Comfort Blush – a buildable blush with a melt-into-skin texture that delivers a luminous pop of color. Submitted for the Make-Up Bar award.

   

• Bubble Tea Body Blush – a hydrating gel containing colored spheres designed to highlight and enhance both face and body. Submitted for the Make-Up Bar award.

   

• Happy Cloud Face Sorbet – a lightweight sorbet with a soft, cloud-like texture designed to provide a refreshing sensory experience. Submitted for the Sensory Bar award.

• Choco Dream Body Butter Bar – a solid body butter with a melting center that transforms body care into a rich sensory ritual. Submitted for the Sensory Bar award.

Alongside the formulation showcase, Azelis experts will contribute to the event’s technical program with two dedicated sessions.

On 15 April from 11:00 to 11:30, Azelis will host a technical seminar titled ‘Smart synergies – leveraging multifunctional ingredients for next-generation beauty formulations’ in Technical Seminar Theatre 1, Hall 7, Level 3. Presented by Kate Watermann, Research & Development manager at Azelis DACH, the session will explore how combining carefully selected ingredients can enhance formulation performance while improving stability, sensoriality, and cost efficiency.

On 16 April from 12:30 to 13:30, Azelis will lead a formulation lab session titled ‘Formulating the future – next-generation hybrid skin-friendly cleansing emulsions’ in Formulation Lab 2, Hall 7, Level 1. Led by Clara Piriou, Laboratory manager at Azelis France, the session will guide participants through the creation of a hybrid cleansing milk using microfibrillated cellulose, carrageenan, and a hydrogel system capable of supporting a high oil phase while maintaining a gentle, skin-friendly profile.

Evy Hellinckx, CEO Azelis EMEA, comments, “in-cosmetics Global provides an opportunity to demonstrate how innovation, science, and creativity can shape the future of beauty. With this new concept, our teams across EMEA explore how beauty could evolve towards 2030, from sensorial expression to more sustainable formulation approaches, while providing our customers with practical ideas they can translate into new product developments.”

They invite visitors to experience their concept, discover the highlighted formulations, and meet Azelis’s technical and commercial experts at booth 3J10 in Hall 7 throughout in-cosmetics Global 2026. In the context of evolving ingredient availability, Azelis teams will also be available to support customers with reformulation challenges, helping them identify, test, and optimize alternative solutions while preserving product performance and sensoriality.