Azelis showcased collection of sixteen novel formulations at in-cosmetics Global 2025
Last update on Apr 21, 2025
Azelis showcased its technical expertise through a collection of sixteen novel formulations at in-cosmetics Global 2025. Under its visionary Beauty Boost concept, Azelis's Personal Care team introduced ready-to-use, versatile formulations designed to enhance efficiency, scalability, and sustainability in Personal Care, testifying to its role in the industry.
Beauty Boost: Elevating beauty to new horizons
Azelis's formulation concept for in-cosmetics Global 2025 pushes the boundaries of texture, performance, and ingredient innovation, and empowers brands to meet evolving consumer demands. Created by its Personal Care lab teams across the globe, these sixteen formulations reflect cutting-edge market trends, from fluffy sorbet gels to soothing foams and cooling sticks. Whether responding to the slugging trend, delivering deep hydration, or providing an alternative to synthetic thickeners, Azelis's extensive portfolio and in-depth product knowledge ensure brands stay ahead with high-performance solutions.
Each Beauty Boost formulation is expertly developed to enhance manufacturing efficiency, improve scalability, and support sustainable product development. Through advanced production solutions, high-quality ingredients, and unique textures, Azelis enables beauty brands to streamline production processes while maintaining superior product performance and conscious innovation.
Sensory and Make-up Bars
Azelis also presented at Sensory and Make-Up Bars, showcased two trend-driven formulations - a balm and a gel – along with three innovative foundation formats: Stick, mousse and serum.
Technical Seminars
Sponsors of the in-cosmetics Technical Seminars, Azelis's experts lead one of the sessions to share their 'Journey to Talc-free Innovation' project, showcased their unmatched technical expertise. The team also hosted a formulation lab session where participants had the opportunity to formulate their own 'texture-boosting shower dough' - one of the formulations presented at the booth.
Anna Bertona, Azelis Group CEO, said, "At Azelis, we are committed to driving responsible innovation that delivers both performance and sustainability. Beauty Boost embodies this vision, offering customers versatile, trend-driven formulations that meet evolving consumer expectations while ensuring efficiency and scalability. We are excited to showcase these solutions at in-cosmetics Global 2025 and engage in meaningful discussions with our partners on the future of beauty."
Source
Azelis