Alchemy Ingredients launches natural ingredient to smooth fine lines and wrinkles

A mattifying and blurring ingredient, Elastoblur® smooths fine lines and wrinkles, leaving skin with a naturally matte, powder-soft finish. 

Based on a creamy, moisturizing balm and a blend of blurring and light-scattering natural powders, this ready-to-use blend can achieve anything from a light blurring effect to complete matte coverage – simply by adjusting the usage level. 

It can easily be incorporated into any emulsion or balm base - or even used on its own as a balm-to-powder product. Compatible with most ingredients, it creates luxurious textures every time with no pilling, whitening or stickiness. 

'Elastoblur® is an exciting innovation for formulators looking to achieve this kind of 'soft focus' effect naturally,' said Caroline Recardo, technical director at Alchemy Ingredients. 'As with the rest of our range, it was designed specifically to provide a natural alternative to synthetic ingredients – whilst being just as effective and easy-to-use'.

Suitable for use in both skin care and cosmetics, it works especially well in eye creams, concealers, primers and foundations where a powdery after feel is desired. Discover a host of formulation ideas on Alchemy's website. 

Visit Alchemy Ingredients at in-cosmetics Global, stand 3A51 to discover more about Elastoblur® and their range of natural ingredients.