Healthy hair - What ingredients to select and why?

People generally view shiny, smooth hair with narrow tips or neatly trimmed ends as healthy. The natural variations of our hair, which can be straight, curly, wavy, black, blonde, red, brown, white, or gray, are significant to who we are.¹ 

You may want to change the structure of your hair due to the influence of your culture, or celebrities, or to go with fashion trends. Various safe hair cosmetic procedures are available that change how your hair looks. However, some damage to your hair may result over time.¹

Hair issues like split ends, frizz, and loss of luster are most common among individuals who frequently change their hair's natural style or those with naturally weak hair.¹

 

The hair care market²

In 2024, the global hair care market is expected to bring in US$93.74 billion. The market is projected to increase at a rate of 2.59% per year (CAGR 2024-2029). The revenue per person in 2024 is USD 12.10 relative to the total population. 
 

Revenue of the Hair Care Market²

 

Transformation of the hair care industry³

The beauty and personal care (BPC) market is seeing a common trend of ingredient-led beauty products. Consumer concern about health, safety, and ingredients has naturally grown and become a major factor in hair care. This is because more companies welcome the "skinification" of hair through offerings containing skincare ingredients that prioritize scalp health. 

It appears that consumers are more aware of ingredient formulations. According to the Voice of the Consumer: Beauty Survey conducted by Euromonitor International from June to July 2022, 17% of respondents worldwide said that ingredient compositions impacted their decision to buy hair care products in 2022, compared to 15% in 2019. A few reasons that have driven this consumer awareness are lawsuits, product recalls, and easy online education on various hair care topics. 

The market for hair care products that address pre-existing conditions like hair damage, dandruff, and hair loss is undoubtedly still growing. But consumers are also realizing that a healthy scalp can lessen the incidence of shedding and dandruff as well as provide protection from the sun and heat. Due to their greater understanding of hair care than prior generations, Generation Z and millennials are especially interested in protecting and maintaining healthy hair from an early age.