Hair care: Simply Sensible Shampoo

STRUCTURE® CEL 8000 M provides viscosity, rheology modification and foam stabilization. In this traditional shampoo, excellent foam volume and enhanced foam quality can be achieved at lower surfactant levels when STRUCTURE CEL 8000 M is used as the polymeric thickener. With STRUCTURE CEL 8000 M, you can improve foam properties, reduce surfactant levels and create milder products with improved economics-an approach that always makes sense.