TEXTURLUX Personal Care Additives
Last update on Aug 16, 2025
Discover TEXTURLUX® Personal Care Additives: Natural Ingredients for Skincare, Suncare, and Hair Care
Trends for bio-based specialty polymers as natura ingredients for use in cosmetic formulationsToday, the trend of using green, sustainable, natural ingredients and additives is increasing in the market for cosmetics and body care products. The reason for this trend is the perceived negative effects synthetic materials have on health and the environment. The increase in consumer awareness with respect to the environment, health, safety and knowledge of risks associated with synthetic chemicals, increases interest in natural cosmetics. Natural cosmetics should have a positive impact on the environment, biodiversity and health due to the reduction of pollutants versus the synthetic based products. They are developed from natural ingredients and free of chemicals, coloring additives and other synthetic mixtures. | ![]() |
The market for natural polymer ingredients is constantly growing due to a wide range of applications in development of cosmetic products. The cosmetics industry invests significantly in development of natural ingredients and functional additives, especially in bio-based specialty polymers. Incorporation of polymers in personal care and cosmetic ingredients results in performance improvement of products with respect to water resistance and various long-lasting properties. Recently, developments of natural, bio-based specialty polymers in personal care products have focused on combining hydrophobic and hydrophilic polymers into block and star copolymers that stabilize products. Natural polymers in cosmetic products include natural ingredients such as polysaccharides, starch and cellulose derivatives, xanthan gum, guar gum, carrageenan, alginates, pectin, gelatin, agar, hydrolyzed proteins. A wide range of bio-based specialty polymers employed in various cosmetic products perform as surfactants, emulsifiers, emollients, and rheology modifiers. The main applications of natural polymers in cosmetics are skincare and hair care products, sun care, film forming agents, color cosmetics, and toiletries.
Learn how new TEXTURLUX® Personal Care Additives enable formulators to Boldly Burst Beyond Bio-Based |
TEXTURLUX® Personal Care Additives
TEXTURLUX® Personal Care Additives give the formulator new tools to create improved and innovative bio-based personal care products. Personal care formulators can use these functional additives for thickening, emulsion stabilization, film forming in the formulation of bio-based products such as skin creams, lotions, gels, serums, hair products and other personal care formulations. The TEXTURLUX® ingredients are sustainably produced and available in non-GMO versions.
Discover the TEXTURLUX® Personal Care Additives product portfolio of bio-based specialty polymers
TEXTURLUX® Personal Care Additives are available as five products, distinguished by specific end performance, including:
TEXTURLUX® Rheo Real Rheological Results | TEXTURLUX® Hold Foam Enhancement Extraordinaire | TEXTURLUX® Feel Fabulous Feeling Results | TEXTURLUX® Stabil Super Stabilizing Starch | TEXTURLUX® Resist Water-Phase Film Forming Wonder |
These products are currently used in skincare, suncare, and hair care formulations. Be sure to visit the application pages for skincare/suncare and hair care to learn more about the benefits of TEXTURLUX® Personal Care Additives PLUS access formulations you can try today.
TEXTURLUX® Rheo – Real Rheological Results
- INCI: Hydroxypropyl Starch Phosphate
- Bio-based content: 95% (Beta Analytic Testing Laboratory)
- Use level: 1% - 6%
- Appeal: Stir directly into emulsions. Can be added at room temperature with minimal shear required,
providing a linear viscosity response. - Benefits: It provides excellent thickening properties, aesthetics and rheology to lotions and creams without the stick or slimy feel.
It also ensures excellent stability for longer life. - Applications: Skincare and suncare products.
TEXTURLUX® Hold – Foam Enhancement Extraordinaire
- INCI: Hydroxypropyl Starch Phosphate
- Use level: 0.1% - 0.5%
- Bio-based content: 94% (Beta Analytic Testing Laboratory)
- Appeal: The addition of small amounts to clear surfactant-based cleansing systems can increase foam stability
and aesthetics. Especially appealing in sulfate-free systems. - Benefits: It provides excellent thickening properties, increased viscosity, foam stability and aesthetics.
- Applications: Skincare, suncare and hair care products
TEXTURLUX® Feel – Fabulous Feeling Gels
- INCI: Hydroxypropyl Starch Phosphate
- Use level: 5% - 7%
- Bio-based content: 96%
- Appeal: Make clear 'natural' eye gels or hair styling gels with minimal effort and excellent aesthetics
- Benefits: It creates clear gels and 'emulsifier free' formulations. It also delivers outstanding thickening properties
and viscosity stability in formulations. - Applications: Skincare and hair care products.
TEXTURLUX® Stabil– Super Stabilizing Starch
- INCI: Hydrolyzed Corn Starch Hydroxyethyl Ether
- Bio-based content: 100% (Beta Analytic Testing Laboratory)
- Use level: 0.5% - 1.0%
- Appeal: Add to oil phase for reduction of work necessary to create such nontraditional 'emulsifier free' formulations
as polymer microgel or Pickering emulsions. Can be post-added to conventionally stabilized
emulsions for stability enhancement. - Benefits: It is an excellent viscosity controlling agent and provides stabilizing properties for
longer life in post formulations. - Application: Skincare and sun care products.
TEXTURLUX® Resist – Water Phase Film Forming Wonder
INCI: Maltodextrin
- Bio-based content: 100% (Beta Analytic Testing Laboratory)
- Use level: 1% - 2%
- Appeal: Works alongside oil-phase film formers to create a total formulation water-resistance package.
When blended with ZEMEA Propanediol, films are not tacky or sticky. Also, may provide moisture barrier,
moisturization, anti-aging, and anti-irritation properties. In addition, can function as a hair fixative. - Benefits: Excellent film-former, moisturizer, anti-aging and anti-irritation agent and it provides exceptional
water-resistance properties, stability and aesthetics. - Application: Skincare, sun care and hair care products.
Be sure to visit the benefits and application pages for skincare/suncare and hair care to learn more about TEXTURLUX® Personal Care Additives PLUS access formulations you can try today.
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Benefit from easy incorporation and improved performance with TEXTURLUX® Personal Care Additives

Natural TEXTURLUX® Personal Care Additives are bio-based specialty polymers derived from renewable, sustainably grown raw materials. These additives enable cosmetics developers to accomplish a trade-off between performance and concern for the environment.
The incorporation of TEXTURLUX® Personal Care Additives into cosmetic products provides excellent performance and benefits such as water resistance or 'sweat-proof' features and long-lasting properties. A variety of these polymers function as thickeners, emulsifiers, protective films or barrier-forming ingredients, and make products with outstanding aesthetics and rheology smoother products with a pleasant feel overall. High molecular weight is an advantage of TEXTURLUX® Personal Care Additives which means they do not readily penetrate the skin. Compared to conventional alternatives, they do not cause stinging, burning or redness.
TEXTURLUX® Personal Care Additives have outstanding compatibility with a wide range of ingredients due to their non-ionic character. They are available as off-white, free-flowing powders soluble in normal and cold water. These bio-based specialty polymers have a tendency of swelling in cold water and this characteristic is important to provide instant viscosity and body to formulations when needed. Some ingredients give a greasy feeling in formulations which is not aesthetically desired. TEXTULUX Personal Care Additives reduce greasiness and provide a conditioning after-feel and enhanced aesthetics. The inclusion of TEXTURLUX® additives in any formula reduces the processing time, stabilizes the emulsions at any temperature and simplifies emulsion procedures. As free flowing powders, bio-based specialty polymers can be used in all types of creams and lotions, foundations, powders, shampoos and conditioners, and sunscreen products.
Get a snapshot of the many benefits of TEXTURLUX® Personal Care Additives
- High bio content and low use levels needed
- Allow formulators to use cold processes and minimal shear to achieve easy incorporation into their formulas, both during and post formulation
- Can be stirred directly into emulsions
- Work very well with common ingredients used in personal care formulations
- Can replace natural or synthetic ingredients such as vegetable gums and acrylic acid derivatives
- Suitable for sulfate-free formulations
- Provide excellent rheology, sensational aesthetics and superb stability without being sticky or tacky
- Can be used in all types of sin care, hair care and sunscreen products
TEXTURLUX® Personal Care Additives are used to thicken water-based formulations or transform them into gels. When used in shampoos, conditioners, creams, and lotions, these formulations have an increased thickness and feel more rich, smooth and creamy. Thanks to their film-forming properties, TEXTURLUX additives provide water resistance and sweat resistance to formulas, making them long lasting due to the formation of strong films.
TEXTURLUX® Personal Care Additives function as absorbents and binding agents in skincare and hair care products. They are easily hydrated in an aqueous environment and are able to form a gel-like structure in formulas. These functional additives bind other ingredients together and prevent their separation.
In hair products, TEXTURLUX® additives help hair styles to withstand windy or humid conditions, diminish frizz, and provide various finish choices such as stiff hold or soft natural feel. They can be incorporated in lotions, sprays, gels and foams.
TEXTURLUX® bio-based specialty polymers act as conditioning polymers which improve skin feel and hair manageability and make the skin and hair softer and smoother.
Learn more about the functions and properties of each TEXTURLUX® Personal Care Additive in skincare, suncare, and hair care formulations
TEXTURLUX® Rheo has outstanding thickening properties, turning lotions into creams with excellent aesthetics and rheology. When added into formula, it provides a linear viscosity response with minimal shear required. This functional additive stabilizes emulsions at any temperature and imparts a smooth, thick feeling. When used in skincare cosmetic products, TEXTURLUX® Rheo delivers a pleasant feeling on the skin and enhances the sensory and optical properties of the formula. It can be also used in formulation of sun care products.
| Download Case Study Easily transform lotions into creams with TEXTURLUX® Rheo |
TEXTURLUX® Hold Personal Care Additive delivers excellent thickening properties to formulations, enhances viscosity stability and aesthetics. The addition of small amounts to clear surfactant-based cleansing systems can increase foam stability. TEXTURLUX® Hold is particularly suitable for sulfate-free formulas. Besides skincare and sun care products, it is also used in hair care products because it is gentle on hair. When applied on hair, entanglement is eliminated and a smooth, velvety feel is delivered.
TEXTURLUX® Feel creates clear 'natural' eye gels and 'emulsifier free' formulations with minimal efforts and excellent aesthetics. It delivers outstanding thickening properties to formulations and stabilizes viscosity during shelf-life. TEXTURLUX® Feel Personal Care Additive is suitable for use in skincare products, sun care and hair care products such as hair styling gels. As compatible with other gelling agents and polymer thickeners, TEXTURLUX® Feel is able to create clear hair gel formulations with superior hold and humidity resistance.
TEXTURLUX® Stabil Personal Care Additive creates nontraditional 'emulsifier free' formulations such as polymer microgel or pickering emulsions. When used in a formulation, TEXTURLUX® Stabil acts as a viscosity controlling agent and increases viscosity of a product. In addition, it delivers additional stability when added in post formulations. TEXTURLUX® Stabil can be used in formulation of skincare, suncare and hair care products. When applied on skin, it attracts moisture from the environment and skin benefits from it. This bio-based specialty polymer can deposit or absorb into the proteins of the skin and hair, contributing to the conditioning properties. TEXTURLUX® Stabil moisturizes the dry skin, delivers smooth skin after feel, helps in controlling shine and oiliness and reduces stickiness. When used in hair care products, TEXTURLUX® Stabil moisturizes, conditions hair and helps in absorption of products into hair.
TEXTURLUX® Resist Personal Care Additive has exceptional clarity, thick rheology, stability and aesthetic properties. It contributes in the formation of a moisture barrier and total water-resistance package in a formulation. It can also function as an absorbent, binder and emulsion stabilizer. TEXTURLUX® Resist has great compatibility with commonly used gelling agents and other polymer thickeners. In combination with ZEMEA Propanediol, films are not tacky or sticky. Additional benefits of TEXTURLUX® Resist in formulations include moisturization, anti-aging and anti-irritation properties. TEXTURLUX® Resist can also function as a hair conditioning agent and a hair fixative, providing exceptional performance on hair. When applied on hair, this bio-based specialty polymer forms a film-like coating which results in an increased diameter of hair strands, which in turns deliver the appearance of fuller, thicker hair.
Be sure to visit the application pages for skincare/suncare and hair care to learn more about TEXTURLUX® Personal Care Additives PLUS access formulations you can try today.
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TEXTURLUX® personal care additives meet or exceed expectations for Skincare & Suncare performance
Consumers believe that personal care products with a high bio-based (natural) content are safer for themselves and the environment. Often, though, the expectations for competitive aesthetics, stability, and performance in these skincare and suncare products can be low.
TEXTURLUX® Personal Care Additives allow the formulation of a variety of systems that meet or exceed expectations while enabling a high bio-based content. Several of these bio-based specialty polymers have familiar INCI names, but in important variations for specific performance. Going to a more natural ingredients platform was never so easy, both from a formulation flexibility and processing standpoint with TEXTURLUX Personal Care Additives.
Learn more about the benefits that TEXTURLUX Personal Care Additives bring to these skincare and suncare applications PLUS access formulations you can try today.

Sprayable Lotions enjoy stable emulsions with TEXTURLUX® Stabil

Stokes Law suggests that if you want stability in your emulsion, you make a cream. Forget the notion of a lotion, much less a sprayable system. TEXTURLUX® Stabil Personal Care Additives (INCI: Hydrolyzed Corn Starch Hydroxyethyl Ether, 100% biobased) enables the formulation of stable sprayable lotions with high bio-based content. A distinct advantage of TEXTURLUX® Stabil is that it does not build significant bulk viscosity, even at such high concentrations as 6%. Nonetheless, TEXTURLUX® Stabil additives are highly effective in stabilizing emulsions at rest.
| ACTS 21456 Sustayning Spray Lotion | |||||
|---|---|---|---|---|---|
| Phase | 100% | Tradename | INCI | Supplier | Function |
| A | 59.7 | Water | Solvent | ||
| B | 20.0 | ZEMEA | Propanediol | Dupont Primient | Humectant |
| B | 6.0 | TEXTURLUX® Stabil | Hydrolized corn starch Hydroxyethyl ether | Primient | Polymer |
| B | 1.0 | Velsan SC | Sorbitan Caprylate | Clariant | Emulsifier |
| B | 1.0 | Sensiva PA 30 | Propanediol(and) Phenylethyle alcohol (and) Undecyl alcohol (and) Tocopherol | Schulke | Preservative |
| B | 0.2 | Keltrol CG-SFT | Xanthan Gum | CP kelco | Polymer |
| B | 0.1 | Cab-O-Sil M 5 | Silica | Cabot | Thickener |
| C | 10.0 | Jojoba Oil | Simmondsia Chinesis (Jojoba) Seed Oil | Noble Roots | Emollients |
| C | 1.0 | Velsan SC | Sorbitan Caprylate | Clariant | Emulsifier |
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Sustayning Spray Lotion is a stable sprayable lotion that can be made at room temperature. A very appealing added feature is that it stays on the skin after being sprayed, without dripping. A key is combining the relatively high level of TEXTURLUX® Stabil Personal Care Additives with a small amount of a thickening bio-based polymer, such as Xanthan Gum. A small amount of natural mid-HLB surfactant generally used for preservative enhancement is added to the oil phase to reduce interfacial tension and allow for easier droplet creation. The rub-out and after-feel characteristics of this emulsion are very appealing, making it a great platform for not only sprayable body lotions, but also high-end serums that would be dispensed from a dropper.
Soft Creams with TEXTURLUX® Rheo have no stickiness, sliminess

Thickeners should thicken. Often when formulators add high-bio-based polymer thickeners to emulsions,viscosity increases, but but the flow or feel also becomes undesirable. TEXTURLUX® Rheo Personal Care Additives (INCI: Hydroxypropyl Starch Phosphate, 95% bio-based) can be added to low viscosity emulsions, transforming lotions into creams…that consumers will enjoy, with no stickiness, sliminess, or jelly-like character. TEXTURLUX® Rheo Personal Care Additive is best used, like all water-soluble polymers, by first premixing with ZEMEA® Propanediol then adding the mixture to the aqueous phase or after the emulsion is formed. Natural ingredient TEXTURLUX® Rheo do not require high shear, high temperature, or neutralization for use.
| CTS 21246 Nourishing Night Cream | |||||
|---|---|---|---|---|---|
| Phase | 100% | Tradename | INCI | Supplier | Function |
| A | 62.5 | Water | Water | Solvent | |
| B | 4.0 | ESTERLAC Perform | Sodium Behenoyl Lactylate | Corbion | Emulsifier |
| B | 2.0 | Span 60 | Sorbitan Stearate | Croda | Emulsifier |
| C | 10.0 | ZEMEA | Propanediol | DuPont Primient | Humectant |
| C | 1.0 | Spectrastat G2 | Caprylhydroxamic acid (and) Glycreyl Caprylate (and) Glycerine | Inolex | Preservatives |
| C | 5.0 | TEXTURLUX® Rheo | Hydroxypropyl Starch Phosphate | Primient | Polymer |
| C | 0.5 | PhytoTrace Fig | Ficus Carcia(Fig) Fruit extract (and) Glycerin(and) Water | Inolex | Active |
| D | 15.0 | SustOleo MCT | Triheptanoin | Inolex | Emollient |
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Nourishing Night Cream is an innovative liquid crystalline lamellar gel network system, starting out as a lotion until the addition of TEXTURLUX® Rheo Personal Care Additives. This cream works well in a jar, offering excellent gloss and appealing 'peaking' during Pick-up. It also will shear-thin well enough to be dispensed from an airless pump package. Spreading is light yet luxurious. The after-feel is phenomenal.
Eye-area gels are soft to the touch with TEXTURLUX® Feel Personal Care Additives

Most eye-area gels are built on Carbomers or silicone elastomers. Consumers are seeking more natural options. Bio-based specialty polymers TEXTURLUX® Feel allow formulation of clear gels that have tactile properties akin to both Carbomers and silicone elastomers. Firm gels can be produced in minutes with minimal mixing and without the need for heat or neutralization. These gels are soft to the touch and spread well but stay in place in the under-eye area.
| ACTS 21473 Aye Yai Yai Fix | |||||
|---|---|---|---|---|---|
| Phase | 100% | Tradename | INCI | Supplier | Function |
| A | 76.5 | Water | |||
| B | 15.0 | ZEMEA | Propanediol | DuPont Primient | Humectant |
| B | 6.5 | TEXTURLUX® Feel | Hydroxypropyl Starch Phosphate | Primient | Polymer |
| B | 1.0 | TEXTURLUX® Resist | Maltodextrin | Primient | Polymer |
| B | 1.0 | Spectrastat G2 | Caprylhydroxamic acid (and) Glycreyl Caprylate (and) Glycerine | Inolex | Preservatives |
| |||||
Aye Yai Yai Fix has a soft silicone elastomer-like feel on application, drying to a skin firming film. The film is comfortable, not sticky or tacky. This formulation is a great vehicle for any sort of cosmetic active ingredient that may provide longer-term effects. As seen from the procedure, manufacture is very simple when using TEXTURLUX® Feel Personal Care Additives to produce clear gel formulations.
Foaming Cleansers with TEXTURLUX® Hold Personal Care Additives convey high quality

Consumers purchase cleansers to clean. Foam is not required for cleaning, but it is a consumer cue which communicates this utility. Consumers also judge the quality of a cleanser in large part by the quality of the foam. TEXTURLUX® Hold Personal Care Additive, (INCI: Hydroxypropyl Starch Phosphate, 94% biobased) does not foam, but when added at as little as 0.1% in a foaming cleanser can enhance the density, the lubriciousness, and the duration of the foam. Cleansers with TEXTURLUX® Hold Personal Care Additives communicate quality.
| ACTS 21247 Micellar Mousse | |||||
|---|---|---|---|---|---|
| Phase | 100% | Tradename | INCI | Supplier | Function |
| A | 82.4 | Water | Water | Solvent | |
| B | 15.0 | ZEMEA | Propanediol | DuPont Primient | Humectant |
| B | 1.0 | ESTERLAC® SLL | Sodium Lauroyl Lactylate Caprylhydroxamic acid(and) | Corbion | Surfactant |
| B | 1.0 | Spectrastat G2 | Caprylhydroxamic acid (and) Glycreyl Caprylate (and) Glycerine | Inolex | Preservatives |
| B | 0.5 | PURASAL® MOISTXS | Gluconate | Corbion | Active |
| B | 5.0 | TEXTURLUX® Hold | Hydroxypropyl Starch Phosphate | Primient | Polymer |
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Micellar Mousse started out as an excellent micellar water, offering exceptional make-up removal properties in an ultra-mild base. It contains only 1% mild foaming surfactant, enough for the cleansing activity, along with the humectant. This formulation with 0.1% TEXTURLUX® Hold Personal Care Additives can be placed in a foam pump, offering a hybrid system between a classic foaming cleanser (with a lot of surfactant) and a low/no foaming micellar water. The foam produced from a foam pump is thick, rich, and lubricious, allowing enough time for it to be worked on to the skin for maximum contact time before rinsing.
Sunscreens maintain SPF post immersion with TEXTURLUX® Resist Personal Care Additives

Sun protection is extremely important, not only from an appearance standpoint, but also from a health perspective. In order to succeed, sunscreens must feel good, perform, and stay on during the rigors of life (including swimming.) TEXTURLUX® Resist Personal Care Additive, (INCI: Maltodextrin, 100% bio-based) is a water-soluble film former that can work in conjunction with classic oil-soluble film formers to create an integrated film on the skin as the formulation water evaporates. In an in-vitro SPF and water resistance study, a model sunscreen formulation lost 75% of its SPF after immersed in warm water, the same formulation with TEXTURLUX® Resist Personal Care Additives maintained all of the SPF post-immersion. New sunscreen formulation concepts are being developed. Contact Primient for more information.
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Hair care concepts and Formulations with TEXTURLUX® Personal Care Additives

Hair Styling Gels with TEXTURLUX® Resist Personal Care Additives for hold and flexibility

Hair styling gels have stuck with the same platform for decades. Water, maybe some alcohol, Carbomer, fixative resin, plasticizer, and fragrance. The fixative resins vary but are almost exclusively synthetic. TEXTURLUX® Resist Personal Care Additive, INCI: Maltodextrin, 100% biobased) offers a firm, flexible hold that does not flake. Hold and flexibility can be modulated through varying the level of TEXTURLUX® Resist Personal Care Additive nd working with various ratios of the 100% bio-based ZEMEA Propanediol humectant/plasticizer.
Hair Goals is an easy-to-produce, clear hair styling gel with excellent performance and wonderful aesthetics. The hold is firm but not brittle, with no flaking. TEXTURLUX® Resist Personal Care Additive provides the hold. This formulation will test out close to 100% biobased. (The clever observer will note that this is the same (versatile) formulation as Aye Yai Yai Fix.)
Shampoos with TEXTURLUX® Hold Personal Care Additives enhance the shampooing experience

Consumers purchase shampoos to clean their hair (and because they like the fragrance.) They repurchase shampoos because they enjoy the experience they provide. A large part of the experience is the foam. The addition of as little as 0.1% TEXTURLUX® Hold Personal Care Additive, INCI: Hydroxypropyl Starch Phosphate, 94% biobased) can enhance the experience regarding the density, richness, and lubriciousness of the foam. A current challenge to formulators has been to create clear, sulfate-free shampoos that have the quality of foam seen (and felt) in classic sulfate-containing systems. Innovative shampoo concepts are being perfected currently. Contact Primient for more information.
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