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Webinar

Elevating metallic effects with advanced waterborne pigment orientation technologies

Webinar byElementis
Elementis
  • 22 min

  • by

    Duarte Martins

Metallic coatings are prized for their premium aesthetic appeal, yet achieving a uniform, brilliant finish in waterborne systems remains one of the industry’s greatest challenges. Poor pigment orientation often results in inconsistent appearance, diminished brilliance, and compromised performance, especially in demanding industrial applications.

 

This webinar introduces Elementis’ cutting-edge waterborne metallic pigment orientation technologies, designed to overcome these limitations. Among several technologies and approaches to be presented, the synergy between THIXATROL® 5050W and RHEOLATE® 290 will stand out for delivering superior metallic orientation, optimized rheology, and exceptional final coating quality. Our experts will share practical insights, formulation strategies, and real-world performance data to enable next-level metallic effects while meeting sustainability and efficiency targets. Whether the objective is the development of high-performance auto-OEM coatings or product differentiation in a competitive market, the session will provide technical knowledge and tools for achieving outstanding results.


Request for a Sample : THIXATROL 5050W - Elementis

 

 

Presented by:
Length:

22 min

Why should you attend?

In this webinar, you will learn how to:

 

• Master metallic pigment orientation for flawless waterborne finishes
• Formulate with THIXATROL® 5050W and RHEOLATE® 290 for optimal synergy
• Enhance coating performance and visual brilliance without compromising sustainability
• Address common challenges in waterborne metallic systems with tailored solutions

 

 

Who should attend?

  • Formulators

  • Marketing Managers

  • Brand Managers

  • R&D Managers

  • Technical Managers

     

Presenters

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Duarte Martins

Global Manager Industrial R&D

Duarte Martins holds a MSc. degree in chemical and biological engineering and a specialization in industrial management. His professional experience includes an internship at VTT – Technical Research Centre of Finland (in Espoo, Finland) and 11 years in the coatings industry, primarily as R&D and Technical Service Supervisor for industrial coatings. Throughout his career, he has coordinated R&D teams on multiple projects focused on the development of innovative coatings for several industrial segments, with particular focus on OEM industrial coatings. In addition to his experience in the formulation of industrial coatings, his close collaboration with all the development stakeholders and on-site support to OEM customers across several industrial sectors, equipped him with solid technical knowledge on the entire value-creation chain and a strong customer-oriented mindset. He joined Elementis as Global Manager Industrial R&D in June 2024.