Achieve Titanium Dioxide Independence with New White Pigment
- 30 min
by
Chris Anderson
Coating formulators are adopting a new white pigment to reduce dependence on titanium dioxide. Unlike other alternatives, this high-purity silica-based pigment doesn't face issues with UV exposure, pH levels, or fire. The shift away from titanium dioxide isn't just due to technical hurdles but also concerns over its unstable supply. Recent plant closures and price increases have left many formulators wanting greater independence from titanium dioxide.
This webinar will highlight use cases for both coating and non-coating applications for a formulator’s consideration.
One interesting use case of this bright white pigment is “cool roof” formulations which are highly engineered surface coatings applied to flat and low-slope roofs. This webinar explores how substituting titanium dioxide with the new pigment enhances aesthetics, solar performance, and weathering in cool coatings. Recent data reveals better economics and improvements in weatherability, substrate adhesion, particle dispersion, and solar reflectance with the new substitute. Apart from coatings, its distinctive properties are utilized in cement and plastic applications.
NOTE: This webinar is limited to members from North America
Presented by:
Length:
30 min
Why should you attend?
- Learn new ways to reduce your reliance on titanium dioxide.
- Explore how to reformulate with a new pigment while preserving the total color space.
- Achieve a more efficient solar performance in cool roofing coatings.
- Distinguish how a new white mineral performs differently than other white alternatives.
Who should attend?
- Purchasing Professionals
- Formulators
- R&D Managers
- Technical Managers
- Business Leaders
Presenters
Chris Anderson
Director of Business Development