Technical datasheet

EasonZell™ HX-40K

Supplied byZhejiang Yisheng New Material- Last Updated on Apr 11, 2025

EasonZell™ HX-40K by Zhejiang Yisheng New Material is a hydroxyethyl cellulose (HEC). It offers exceptional thickening properties, allowing for reduced dosage and enhanced cost-effectiveness in water-based formulations. It is a versatile, high-performance product synthesized through an etherification reaction involving alkaline cellulose and ethylene oxide or chloroethanol.
  • Its pseudoplastic and thixotropic rheological characteristics ensure smooth application, minimized splattering, improved adhesion and self-leveling.
  • It promotes pigment dispersion, emulsion stability, water retention, and provides anti-mold properties for extended storage life.
  • EasonZell™ HX-40K is suitable for latex paints, exterior wall paints, and decorative coatings.
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Waterborne Coatings|
Coatings

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EasonZell™ HX-40K properties

Other properties

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