Elementis launches metallic effect pigment orientation agent for automotive coatings
Last update on May 30, 2025
Elementis, a supplier of rheology modifiers and specialty additives for coatings, paints, construction materials, adhesives, sealants, and oilfield applications, announces the launch of THIXATROL® 5050W, a metallic effect pigment orientation agent. This innovative additive enables formulators to overcome key challenges in metallic coating development by ensuring superior pigment alignment, low viscosity impact, and simplified incorporation.
100% WB formulation
Automotive Original Equipment Manufacturers (OEMs) increasingly demand high-performance coatings featuring customized metallic effects, faster development cycles, and enhanced color consistency. Conventional metallic orientation additives often cause excessive viscosity buildup and post-thickening - critical limitations in today's accelerated production environments.
THIXATROL® 5050W revolutionizes this space by delivering optimal pigment orientation with minimal viscosity influence. Its unique resistance to post-thickening helps maintain color integrity during storage, ensuring long-term finish quality.
THIXATROL® 5050W utilizes advanced steric hindrance technology to achieve optimal metallic flake orientation, resulting in exceptionally uniform visual effects. The 100% water-based formulation contains no co-solvents and effectively prevents common issues such as pigment settling, post-thickening, and phase separation, even under elevated temperatures.
Featuring direct-add capability and excellent spray compatibility, it significantly reduces dilution requirements while ensuring consistent and reliable metallic effects.
These characteristics position THIXATROL® 5050W as a game-changing solution for automotive coatings, aligning with manufacturers’ goals for accelerated development and superior aesthetic outcomes. This launch further strengthens Elementis as the global leader in rheology solutions for advanced coating technologies.
THIXATROL® 5050W revolutionizes this space by delivering optimal pigment orientation with minimal viscosity influence. Its unique resistance to post-thickening helps maintain color integrity during storage, ensuring long-term finish quality.
THIXATROL® 5050W utilizes advanced steric hindrance technology to achieve optimal metallic flake orientation, resulting in exceptionally uniform visual effects. The 100% water-based formulation contains no co-solvents and effectively prevents common issues such as pigment settling, post-thickening, and phase separation, even under elevated temperatures.
Featuring direct-add capability and excellent spray compatibility, it significantly reduces dilution requirements while ensuring consistent and reliable metallic effects.
These characteristics position THIXATROL® 5050W as a game-changing solution for automotive coatings, aligning with manufacturers’ goals for accelerated development and superior aesthetic outcomes. This launch further strengthens Elementis as the global leader in rheology solutions for advanced coating technologies.
Source
Elementis