Chemically recycled acrylic binder from BASF used in Cromology wall paints
Last update on May 22, 2026
Formulators and product developers working on decorative and interior wall coatings can now review a chemically recycled acrylic binder application, following an agreement between BASF and Cromology. Cromology will integrate sustainable raw materials by sourcing Acronal® Ccycled®, a chemically recycled acrylic binder from BASF, for use in its Tollens interior wall paints.
You can review BASF’s full product range in the Master Catalog of Coatings.
Transforming end-of-life tires via mass balance approach
According to BASF and Cromology, the approach enables the transformation of end-of-life tires into recycled resources for decorative paint via a mass balance approach, combining circular resource use with identical product quality. The binder, produced using chemically recycled feedstocks derived from waste tires, will be used in the Tollens interior wall paint Maxiline+, available in France from March 2026. Tollens has been active in color and durability since 1748.
“This innovation allows us to combine high-performance decorative paints with a tangible reduction in environmental impact - without compromising on quality or application. It is a concrete step in our ambition to accelerate the use of circular raw materials across our products and contribute to a more sustainable construction ecosystem,” said Philippe Hosotte, chief innovation & product development officer at Cromology.
Interested in architectural/decorative coatings ingredients? Access technical data of 15K+ grades and request samples directly in the Master Catalog of Coatings.
Through this collaboration, BASF and Cromology contribute to reducing waste and lowering reliance on fossil resources, supporting the transition towards a more circular value chain in the coatings industry.
“Our Acronal® Ccycled® binders are well suited for high-quality interior wall paints. By using chemically recycled feedstocks, we conserve fossil resources and enable our customers to achieve a significantly reduced CO2 footprint with identical product quality,” stated Dr. Robert Heger, vice president, Business Management Polymer Dispersions for Architectural Coatings & Construction for EMEA at BASF.
Access technical data of Acronal® grades directly in the Master Catalog of Coatings.
ChemCycling®: Substituting fossil resources with recycled raw materials
Technology partners convert end-of-life tires into a secondary feedstock, pyrolysis oil, via pyrolysis technology. In the ChemCycling® process, this oil is fed into BASF’s Verbund production at the start of the value chain, replacing fossil feedstocks.
Using a third-party audited mass-balance approach, the share of the recycled feedstock is attributed to selected products manufactured in the Verbund. The resulting Ccycled® binders are independently certified according to REDcert2 and have the same properties as conventionally produced products, allowing integration into demanding paints.
To provide transparency on the certified chain of custody of the mass balance approach, Tollens paint Maxiline+ has also been certified according to REDcert2.
For a 10-litre container of the Tollens Maxiline+ paint, the amount of pyrolysis oil used corresponds to approximately two end-of-life tires.
You can access technical data of recycled grades directly in the Master Catalog of Coatings.