Borchers launches wetting and dispersing agent for PU coatings
Last update on Apr 28, 2026
Borchers, a Milliken brand, a coating additives provider, announces the launch of Borchi® Gen 0311, a high molecular weight wetting and dispersing agent developed to simplify pigment dispersion in solventborne polyurethane coating systems. Borchi® Gen 0311 is specifically engineered to enable efficient co grinding of both organic and inorganic pigments in 2K Solventborne PU industrial coatings - reducing processing complexity while delivering consistent, high quality color performance.
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Performance and processing advantages
Compared to conventional dispersing agents, Borchi® Gen 0311 offers formulators several performance and processing advantages, including:
- Excellent color strength development, supporting deeper shades and improved tinting efficiency
- Broad pigment compatibility without compromising dispersion performance
- Low viscosity dispersions, enabling easier processing and improved handling
- Outstanding long term dispersion stability, minimizing risks of flocculation and settling while supporting consistent coating performance over time
- An APEO-free and tin-free solution aligned with evolving regulatory and sustainability expectations
“Borchi® Gen 0311 was developed to address a common formulation challenge - how to simplify dispersion without sacrificing color strength or stability. By enabling reliable co grinding across a broad range of pigments, this technology helps formulators improve efficiency while maintaining the performance standards demanded in industrial polyurethane applications,” said Dr. Zuhal Tuncay, European Market development manager, Coating Additives.
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Exhibition at ACS 2026
Borchers will showcase performance data for Borchi® Gen 0311 during a 15 minute product presentation at the American Coatings Show on May 5 from 12:20 -12:35 p.m. at the Product Presentation Stage (booth #260), highlighting real world results in multi pigment co grinding systems.
Attendees can also visit Borchers at booth #2266 during the show to speak with technical experts and learn more about Borchi® Gen 0311 and Borchers’ coating additive technologies.
Image Credits: Borchers
