Celanese to Partner with Baumit for Sustainable Paint Solutions Using CCU Technology

Celanese enables the conversion of waste emissions into chemical raw materials through its ECO-CC products. The technology takes industrial CO₂ emissions that would otherwise be emitted into the atmosphere and chemically converts the captured CO₂ into a chemical building block which makes up part of the vinyl acetate-based emulsions used as a raw material in the manufacturing of binders.

This process reduces input fossil fuels, promotes a circular economy, and reduces carbon emissions compared to traditional processes. CCU and fossil-fuel based feedstocks are commingled but accurately tracked through mass balance accounting.

Baumit's collaboration with Celanese leverages both companies' commitments to sustainability and innovation. Broadly, this collaboration is expected to reduce the carbon footprint of Baumit's render and paint products by more than 5,000 tons of CO₂ emissions per year.

'We are pleased to partner with Celanese as part of our GO2morrow sustainability goal to significantly reduce CO₂ equivalent emissions by 2030,' said Roman Stickler, chief marketing officer, Baumit. 'Using the CCU process to recycle CO₂ into 100% of the binders used for façade plasters and paints helps create a more circular economy and reduces the carbon footprint of Baumit products.'

'Our collaboration with Baumit to recycle carbon emissions to produce their binders is a perfect example of why this capability is important,' said Kevin Norfleet, global sustainability director, Acetyls, Celanese. 'Our CCU platform creates unique opportunities to create a more circular economy within the built environment.'

Source: Celanese