Whitepaper

EverWhite Pigment: A Cost-Effective Titanium Dioxide Alternative for Cool Roof Coatings

Supplied by U.S. Silica

Global TiO₂ supply challenges are driving innovation in coatings. EverWhite Pigment (EWP-5) offers a cost-effective, high-performance alternative, replacing up to 50% of TiO₂ while maintaining or improving key metrics like durability, weatherability, and solar reflectivity. 


Independent testing confirms its seamless integration into formulations, providing manufacturers with significant cost savings.


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