Improved Performance for Construction Products Through Rheology
- 30 min
by
Michael Berlin
Don't miss out on the opportunity to learn more about the innovative and efficient ways to control the flow characteristics of construction materials by watching this webinar! Hosted by Elementis, a leading producer of various rheology chemistries, this seminar will focus on hectorite clays and acrylic emulsions used in construction applications.
Hectorite clay-based rheological additives offer superior performance properties, such as thixotropic flow and improved workability, compared to traditional cellulose products. By reducing friction between sand and cement particles, these additives provide an enhanced "slip effect" for easier pumping and spraying. Moreover, their platelet structure reduces stickiness, improving application speed and surface quality.
Acrylic emulsions, such as ASE and HASE, are pH activated and easy to incorporate into your formulation. Join us for an in-depth discussion on their chemistry and testing data.
Our Elementis application labs and technical experts will be on hand to support you in maximizing the benefits of these innovative rheology solutions.
Missed the live event? Register for this webinar and watch the recording now!
Presented by:
Length:
30 min
Why should you attend?
- Learn how rheological additives are important for enhancing the performance of various formulations.
- Understanding of rheology and how it impacts construction materials
- How rheology modifiers can improve the workability, stability, and overall quality of your formulations, leading to enhanced end products.
Who should attend?
- Formulators
- Marketing Managers
- Brand Managers
Presenters
Michael Berlin
Technical Sales Manager
Michael is an accomplished professional with a diverse career in multiple CASE (Coatings, Adhesives, Sealants, and Elastomers) applications. After earning a BS in Chemistry from Northwestern University and an MS in Polymer Science and Engineering from the University of Massachusetts, Amherst, Michael began his journey in laboratory R&D, technical service, and technical management with Ferro Corporation. From there, he moved on to senior technical sales with BASF, new business development management with Ele Corporation, and technical sales management with Elementis Company.