How to extend open time and improve workability in tile adhesives with one natural additive

Installing large-format and heavy tiles puts cementitious adhesives to the test. Contractors need enough time to adjust placement, yet many formulations lose workability too quickly, forcing rushed installations and risking poor adhesion. Standard solutions often force tradeoffs: extended open time comes at the expense of sag resistance, application feel, or bond strength.

In this webinar, Elementis introduces BENAQUA® 6000, a next generation multifunctional powder rheology additive engineered specifically for cementitious tile adhesives. Based on 100% natural hectorite clay, this single ingredient replaces multiple traditional additives—delivering significantly extended open time, excellent sag control for vertical applications, and a smooth, “buttery” workability that installers prefer—all while maintaining strong adhesion.

Attendees will learn how to simplify formulation design, reduce dependency on costly polymers, and achieve consistent, high performance results across regional standards. Whether you target green building goals, lower system costs, or a competitive edge in the large format tile market, this session offers practical, formulation ready strategies.