What we believe in
Faster and Richer Product Selection
We believe that product selection can be faster and richer by accessing more product information and the right expert knowledge
The Power of Knowledge
Knowledge saves time, knowledge limits trial and error, knowledge fosters innovation. You can formalize knowledge and it can be shared.
Universality through Crowdsourcing
In a world that becomes smaller every day, we believe that it is possible to gather all commercially available products on the globe in the industries we serve as long as you have the support of an active community. Even in a B2B environment.
We believe that a huge number of innovations in chemicals and materials have never "seen the day" and are sleeping in labs because they failed to attract the right customers or adequate development partners.
Efficient Market Connection
We believe that it is not the lack of R&D funds nor the lack of scientific expertise that limit innovation but the absence of efficient market connection processes between technology holders and consumer goods manufacturers.
We believe that we are all responsible for innovation: as customers to express our needs as clearly as possible, and as technology holders to listen carefully to what the end-markets need.
We believe that success in innovation and in new product development comes not only from good R&D but also from superior marketing.