Business-Oriented Open Innovation Specialized in Chemicals

How To Protect Your Intellectual Property?

"In the information age, where competition is truly global, companies must find innovative ways to develop and protect intellectual property. Being open to new IP development models, understanding how they can be beneficial and resorting to appropriate legal and strategic advisers when adopting such models are some of the key ingredients to continuous success on the market place."



Companies that know how to play the IP game can use it, with considerable success, to foster and facilitate their Open Innovation strategy.

IP Disables Open Innovation when	IP Enables Open Innovation when
One-size-fits-all approaches, such as "no patents no talk," predominate	IP Management is adaptable
IP and OI strategies are disconnected	IP and OI strategies are integrated
Lawyers are a roadblock to OI, dictating the who, when and how	Lawyers help pave the way for cooperation
There is a "patent everything" outlook	Smart patenting – which involves only valuable inventions – prevails
IP is treated as an end in itself	IP is screen as an opportunity for value creation and the building of ecosystems
IP builds fences through the hoarding of patents and excessive secrecy	IP is available to others and, through licensing and cooperation, is likely to be profitable