Industry Context
Sustainability has been one of the strongest mega-trends for the past 10 years. Evolving from production and safety related issues, this trend has moved to an end-market driven phenomenon and most recently to consumer behavior changes. In the meantime, increasing oil demand and limited supply has pushed government and industries to find alternative energy and raw material sources, such as industrial biotechnologies. These changes are observed in all segments, from construction to automotive to FMCGs.
Now is the time for those more flexible chemical manufacturing organizations to rise to the challenge.
Will your company be ready to capture these new growth opportunities?
Purpose of the Conference
To get fully prepared to address those new challenges, this conference will provide you with directions to adapt your organization and business model.
Preparation to face the new competition of biotech, food and agro companies and improving skills on cross-industry collaboration, including with Non-Governmental Organizations, are important factors for success. Plus, understanding new innovation approaches, such as open-innovation, is also becoming a must.
What You Will Get from this Conference
During this 2-day conference you will:
- Network with senior managers (Marketing, Business Development, BU Heads, R&D, Innovation) from the chemical, biotechnologies and food and agro industries
- Get examples from peers who successfully capture opportunities offered by sustainability
- Find out how to overcome the innovation and business development challenges linked to sustainability
- Learn how to move from greenwashing to a clear strategy
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Event co-organized with

Conference details
- Nov. 16th-17th, 2010
- Brussels, Belgium
- Royal Windsor Hotel
Agenda
- New business models to capture new opportunities
- A changing competitive landscape
- Improving partnership
Key note speakers include:
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