Opportunity Mapping

Are you confident that you are making the right investment decisions?
Will your R&D priorities help sustain long-term growth?
Do you need to identify new value niches for your soon-to-be commoditized product?
Would you like to drive breakthrough innovation?

The SpecialChem teams of market and technology experts will brainstorm with you to help identify your future market opportunities. We also provide unique innovation methodologies and brainstorming tools (ideationLAB™) to capture dormant ideas within your own organization.
Moreover, by accessing our online network of chemical and material specifiers, we will identify unmet needs, technology evolutions, and request innovative ideas from the market. But unlike some market research firms, we won’t leave you with an over abudance of charts to analyze. Our experts will analyze this market feedback for you to generate and screen the best concepts that are a fit for your product or technology.
The Opportunities Mapping Solution will help you make investment decisions with an increased degree of certainty and accelerated speed, to keep you well in front of your competition.

300+ Technical and Market Experts
The power of a community to get new ideas and needs
Data-Driven Decisions
Personal Phone Interviews to Key Players

Increased level of certainty of your decisions
Accelerated mapping of opportunities
Broadened vision to enable real innovation

Jill Rykert
Market Development Manager Dow Corning
"When we needed to fill our pipeline with new opportunities, we turned to SpecialChem to establish contact with the market. The programs that we implemented enabled us to reach beyond our existing network into a new area – and to gain feedback on where producers were struggling to achieve their goals. SpecialChem has played a key role in the framing of our portfolio. And our portfolio is populated with game-changing, breakthrough opportunities that transcend existing marketing and technology limitations. SpecialChem is all about making connections – and for Dow Corning establishing connections for competitive advantage is a foundational requirement for innovation."

Contact SpecialChem's Interactive Marketing Solutions Team

"With SpecialChem’s global reach into the architectural coatings market, we were able to accelerate the market penetration of our new additive and exceed our yearly sales projection in less than 6 months.."

Undisclosed, Global Marketing Manager Leading coatings additives company