Market Testing

Are you sure your new product's performance fits the market priorities?
Do you know the optimal pricing to propose to each market?
What if you could access early validation partners beyond your own reach?

You have the first kilograms of a promising lab-innovation or the feeling that some of your existing products could have a fit in new markets or applications. We can help you to validate the reality of your opportunity. And fine-tune your value proposition.

The SpecialChem team of technology experts and marketers will determine the hypothesis to validate and communicate it to the right people in the market. We can test the market acceptance as well as the price acceptance of your product. We will also find validation partners for you to further refine the product performance profile - which is a good first step to sales...

Real-time Market Testing massively reduces your time to market while dramatically increasing the probability of success of your new product launch

Make sure your product is what the market wants
Create first success even before product launch

Accelerated Validation & Increased Reach
Validated Market Acceptance for your Product
Reduced Time to Market
Increased Probability of Launch Success

Benjamin Gonzalez
CEO METEX
"With SpecialChem Interactive Marketing Solutions, we've been able to validate the applications of our brand new bio-based PDO, and to find key validation partners. In less than 6 months"

Contact SpecialChem's Interactive Marketing Solutions Team

"When we needed to fill our pipeline with new opportunities, we turned to SpecialChem to establish contact with the market. The programs that we implemented enabled us to reach beyond our existing network into a new area – and to gain feedback on where producers were struggling to achieve their goals. SpecialChem has played a key role in the framing of our portfolio. And our portfolio is populated with game-changing, breakthrough opportunities that transcend existing marketing and technology limitations. SpecialChem is all about making connections – and for Dow Corning establishing connections for competitive advantage is a foundational requirement for innovation.."

Jill Rykert, Market Development Manager Dow Corning