K2010 Breakfast Meeting - Focus on Japan

Make the most of your visit to K 2010 by attending SpecialChem's exclusive breakfast networking event for marketing and business development executives from the chemicals and plastics industry

"Challenges and Solutions for Successful Business Development Outside of Japan."

This event will be held on Tuesday, November 2^nd, starting at 8:00 a.m., at the Tulip Inn Düsseldorf Arena which is adjacent to the K Fair Halls.

• Do you need to learn how to effectively market your products outside of Japan?
• Do you understand the differences between Japanese and European or NAFTA markets, and how these should influence your product marketing strategy?
• Do you need to know how to accelerate the exposure of your company and products in these regions, in order to increase your sales in the short-term?

Register today to learn the answers to these questions and more.

Plus, benefit from one of two group workshops to gain further insight from your peers on new business development strategies or understanding of European/NAFTA markets for more effective innovation.

• 7:45 am Coffee and Networking
  
• 8:00 am Introduction
  Japanese Companies versus
  non-Japanese Companies:
  Differences in Marketing Strategies
  
  Dr. Raphaël Mestanza, SpecialChem
• 8:30 am Case Study Sharing:
  How Japan-based Plastics Companies are Accelerating
  their Market Penetration in Europe and NAFTA
  
• 9:00 am Group Workshops
  1. New Business Development Strategies for Success
  2. Understanding European/NAFTA Market for More Effective Innovation