Our Client is a mid-size manufacturer of polymers and resins primarily used as a commodity in building and construction. Some specialty grades have shown suitability to capture opportunities in higher end applications such as adhesives. The Client’s challenge is to penetrate the adhesives market...
Market Penetration in Adhesives
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A leading global manufacturer of base chemicals had developed a new product range for industrial applications that were not gaining sales as quickly as expected. They would like to explore some cosmetics opportunities for this product, but at this stage, they have limited market reach and market...
Market Testing in Cosmetics
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Our Client, a leading chemical manufacturer, developed a new specialty resin for Coatings and Adhesives applications. The product is technically differentiated and should fullfill coatings and adhesives formulators unmet needs. But, on these markets, our Client is perceived as a commodity...
Market Penetration in Coatings, Adhesives
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A major industrial company located in Japan developed a range of specialty polymer additives. Because the the company is not specialized in chemicals, these additives only represent a a small part of the business. As a consequence, limited market understanding combined with limited resources...
Market Penetration in Plastics, Japan
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A leading manufacturer of specialty chemicals developed a new ingredient for Cosmetics applications. The product is well differentiated and fullfills formulators unmet needs. But, even if the overall corporate image is strong, this company is a new player in Cosmetics and has a lack of recognition...
Market Penetration in Cosmetics
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Our Client, a start-up company specialized in the manufacturing of high performance materials designed a new polymer, for high end applications. The product has been fine-tuned, the positioning was clear, the differentiation was strong. Every was ready for launch but … limited resources and limited...
Market Penetration in Plastics
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