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Innovation through product differentiation - Interview : Gayle Tomkinson - Kraton Polymers, LLCApril 2010
Differentiation is providing reasons for customers to buy from you, effectively communicating what unique attributes can benefit the customer more than competitive offerings. The range of unique attributes includes...
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"With SpecialChem Interactive Marketing Solutions, we've been able to validate the applications of our brand new bio-based PDO, and to find key validation partners. In less than 6 months."
Benjamin Gonzalez, CEO METEX |
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