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As a result of over 10 years working with leading chemicals and materials, SpecialChem is pleased to share with you what we have learned as the main criteria for success in launching new products and technologies.
In order to frame these criteria for success, it is important to first mention the historical reasons for poor results -- and sometimes horrific failures -- when attempting to launch new products or technologies.
Typical Reasons for failed launches:
Product/Technology launched does not meet the market need
Good product/technology but wrong positioning and/or wrong target
Excellent product but limited/no connection to the target ( market reach) – very common for new technology start-ups
Good market reach but no defined lead management processes or resources – common for companies with strong commodity background
Strong market reach and resources but majority of sales force focused on farming and not hunting – typical case of many large established players
3 key factors for success in new products and technology introduction ...
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January 2012 |
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January 4, 2012, New York, NY - The Société de Chimie Industrielle is pleased to announce the results of recent elections of new Officers and Board Members, held during the group’s annual meeting on Wednesday, December 14, 2011, at the Yale Club of New York. The following members were elected as officers: President: Dwight Glover; VP Administration: James M. Weatherall; VP Finance: Alfred A. Sagarese; VP Membership: Joseph V. Porcelli ...
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January 2012 |
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Launching new technologies in Specialty Chemicals & Materials is often a long and complex challenge -- not only from the early R&D and strategic marketing perspective, but straight through to the operational launch.
Delivering the right key messages to the right target is critical to capturing mind share and, in turn, accelerating market adoption of your new technology.
Discover how SpecialChem leveraged the latest business development techniques in the new Commercial Acceleration service.
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September 2011 |
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Paint and coating manufacturers are constantly challenged to improve existing product performance and/or develop innovative products to stay ahead of their competitors---at the same time, meeting stricter government environment and health related regulations. In July, we asked our members to share the best source of information they use for
developing new coating products. The Click'N'Vote question was: What do you consider to be the best source of information you need when developing new coatings or solving formulation issues? The results are as follows:
- Chemical suppliers'
resources (39.0%)
- Internet (34.3%)...
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August 2011 |
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SpecialChem's plastics and elastomers formulation website is a global online marketing platform. The new Exclusive Technology Center on this platform offers information on why and where NYCO Wollastonite is used and how it works in applications such as engineered polymers, thermosets, thermoplastics and elastomers. Peter
Goodwin, President & CEO for Nyco. He added “We want to optimize our brand and technology exposure in this competitive environment. For this reason, SpecialChem global community of decision makers and formulators was the logical channel to present our innovative reinforcement technology.”
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June 2011 |
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