This year again, SpecialChem is holding the now traditional, in-cosmetics Breakfast meeting on Marketing & Innovation.
For several years, "natural" has been a major topic in the cosmetics and personal care industry. It has also revealed a lack of alignment in the value chain when translating the consumer trend into new ingredients offering.
During this conference, SpecialChem will bring you consumer insights collected directly from our network and formulators insights with Barbara Olioso, founder of Organatural. And to illustrate those, Didier Arthaud, founder of 66°30 - Cosmétologie Biologique pour Homme , a new brand of organic cosmetics for men, will present its innovative positioning, his product line and the impact on raw material sourcing of his positionning.
- Where are my growth opportunities? What are the unmet needs?
- What does "natural" mean in consumers and formulators mind?
- Should my ingredients be labeled (Ecocert, Natrue, OASIS)?
- Can my ingredients play role to help brand owners to capture bio-skeptical consumers?