Sales resulting from new products or introduction of new technologies have always been considered impossible to forecast with good reliability
. The main reasons for this unreliability have been: limited knowledge
of market UNMET needs, under-estimated market education
requirements, over-estimated market reach and hunting capabilities
of existing sales forces...
As a result of 10 years improving business development strategies
in Chemicals and Materials, SpecialChem has designed a model that allows to forecast with much higher reliability the anticipated sales for new products.
WHO WILL ATTEND?
- Discover a proven model to forecast business development based on product attractiveness, market reach and hunting capabilities
- Hear the latest best practices for accelerating new business development
- See practical examples from peers at DuPont and Lipo technologies
- Network with your peers
Over 30+ leading companies in specialty additives, resins and pigments
to attend, primarily represented by executives in marketing and business development.
Join your peers, and learn the latest best practices in forecasting and accelerating new business development.