Launching new technologies in Specialty Chemicals & Materials is
often a long and complex challenge -- not only from the early R&D and strategic
marketing perspective, but straight through to the operational launch.
Delivering the right key messages to the right target is critical to capturing mind
share and, in turn,
accelerating market adoption of your new technology.
- Find the most targeted approach to educate your core & adjacent markets
- See the results of the most advanced techniques in lead qualification and
prospect behavior analysis
- Learn best practices in measuring results - how to run an efficient,
effective launch
- See how some of your peers successfully displaced established technologies
in the market
At the end of this free 1-hour online event, you will know:
- How to efficiently introduce your next resins, additives, or pigments technology
- How to focus your resources on short term success through lead qualification best practices
- How to measure the results of your new technology launch
Register now to
benefit from SpecialChem's 10+ years of experience in introducing new technologies to the market.
