Launching new technologies in Coatings or Adhesives is often a long and complex challenge. Not only from an R&D or strategic marketing standpoint, but also from an operational marketing standpoint, to make the market adopt your new technology.
Why? Because you have to show differentiation vs. competitive technologies, change established formulation practices, redefine cost structures, and often more.
Register now to benefit from efficient techniques to
INCREASE SPEED OF NEW TECHNOLOGY INTRODUCTION in Coatings, Adhesives and Sealants:
During this 1-h online event, you will:
- Learn how to efficiently introduce your next resins, additives, or pigments technologies
- See how some of your peers successfully displaced established technologies on the market
- How to generate short term successes by detecting and qualifying short term needs
Register now to benefit from
SpecialChem's 10+ years of experience in introducing new technologies to the market.
