Traditions are born over time and as in past years, SpecialChem is holding its traditional ACS
Marketing & Innovation Breakfast meeting.
Over the past year numerous raw material suppliers told us about their plans to launch bio-based products.
The companies not yet ready to launch were trying to identify their opportunities in this area.
Here are some of the common challenges that were expressed:
- What and where are the opportunities for my bio-based raw materials?
- How to validate the market interest?
- Should I market my product performance or the fact that it is "green"?
- Regulations, consumer trends: how to better understand the drivers for change?
- What do formulators expect from raw material suppliers?