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Product Launch Acceleration for a High End Material
Our Client, a start-up company specialized in the manufacturing of high performance materials designed a new polymer, for high end applications. The product has been fine-tuned, the positioning was clear, the differentiation was strong. Every was ready for launch but … limited resources and limited market reach did not allow to launch to penetrate the market efficiently neither to initiate sales projects at potential customers.
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"SpecialChem has been playing a strategic role to help Dynasol become an undisputed player in SBS and SSBR for the adhesives market. This has been true from various perspectives such as: market development and awareness, branding, formulators education, building of application know-how ...."
Walter Ramirez, Global Technology Director Dynasol Elastomers |
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