Commercial Acceleration Solutions

How Lonza Accelerated New Projects for Specialty Additives in a Highly Fragmented Market with Commercial Acceleratio

In this interview, Mark Kenline, VP of Global Marketing of Lonza, explains how he was able to launch new products and expand into new regions to achieve the 10% year-on-year growth he needed thanks to a Commercial Acceleration program with SpecialChem.

 
"Our collaboration with SpecialChem helps us to define the benefits brought by UPM that different market segment is valuing."

Stefan Fors, Director UPM Biocomposites
 
 
 
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