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Creating New Market Spaces and Accelerating High Value Niche Products
This case study presents a program SpecialChem and client's SABIC, co-presented at NPE 2012. You will learn how SABIC and SpecialChem achieved in a short amount of time including: the mapping of the opportunity, the market testing and the Commercial Acceleration phase.
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"Our collaboration with SpecialChem helps us to define the benefits brought by UPM that different market segment is valuing."
Stefan Fors, Director UPM Biocomposites |
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