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Commercial Acceleration for a Specialty Resin in a new and Fragmented Market Space
Our Client is a mid-size manufacturer of polymers and resins primarily used as a commodity in building and construction. Some specialty grades have shown suitability to capture opportunities in higher end applications such as adhesives. The Client’s challenge is to penetrate the adhesives market with limited dedicated resources, low market knowledge, plus no market reach.
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"When we needed to fill our pipeline with new opportunities, we turned to SpecialChem to establish contact with the market. The programs that we implemented enabled us to reach beyond our existing network into a new area – and to gain feedback on where producers were struggling to achieve their goals. SpecialChem has played a key role in the framing of our portfolio. And our portfolio is populated with game-changing, breakthrough opportunities that transcend existing marketing and technology limitations. SpecialChem is all about making connections – and for Dow Corning establishing connections for competitive advantage is a foundational requirement for innovation.."
Jill Rykert, Market Development Manager Dow Corning |
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