This case study presents a program SpecialChem and client's SABIC, co-presented at NPE 2012. You will learn how SABIC and SpecialChem achieved in a short amount of time including: the mapping of the opportunity, the market testing and the Commercial Acceleration phase.

Our Client, a leading chemical company, has developed a new technology as an alternative to some of its existing products used in Coatings. This technology offers strong and quantifiable benefits, but in order to use it, Coatings and Inks formulators have to change drastically their formulation...

Our Client is a mid-size manufacturer of polymers and resins primarily used as a commodity in building and construction. Some specialty grades have shown suitability to capture opportunities in higher end applications such as adhesives. The Client’s challenge is to penetrate the adhesives market...

Our Client, a start-up company specialized in the manufacturing of high performance materials designed a new polymer, for high end applications. The product has been fine-tuned, the positioning was clear, the differentiation was strong. Every was ready for launch but … limited resources and limited...

Our Client, a major chemical supplier based in Japan, has in its product portfolio, a high performance additive for coatings. The product range was launched successfully in Asia, but western markets have not been tested nor developed yet. The main challenges to do so are : limited sales and...