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Having worked for 15 years in industry, I have heard a lot of talk about innovation. That’s the buzzword everyone throws around. It seems every company knows they need it, but hardly any of them are able to deliver it, and some do not even appreciate what innovation is. Therefore, I decided to write an article describing what I have seen over the years, trying to identify some of the problems and putting forward some steps to improve the lot of innovation and innovators.
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May 2009 |
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We asked two of the most prominent innovation specialists of the industry, Dan Futter from Dow Corning and Joachim Von Heimburg formerly with Procter & Gamble and now independent innovation guide, to comment the results of a survey we ran in Q1 2009 among managers of the chemical industry about the main hurdles to innovation they are confronted with. With Dan and Joachim coming from different cultures, and different companies located at different steps of the value chain, we thought that comparing their points of view from hands-on innovation practitioners would be of great interest to all managers in our industry.
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May 2009 |
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Having worked with more than 100 different Client companies in the chemical industry on high value-adding Interactive Marketing Programs, the SpecialChem team has been involved in many product launches. Here are some of the most typical flaws, if not mistakes, we have been confronted with over the years. They are, of course, not systematic and not all applicable to all companies or all product lines, but we thought that they might inspire you. Our intention was to make a sort of sound check-list before undertaking a new launch. Launching new products is often a moment of hope and ...
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May 2009 |
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There is much talk in chemicals and plastics about commoditisation and about the need for innovation – what are the key elements of success? Many companies succumb to the pressure to reduce spending on marketing and innovation when times get tough, seeing them as an avoidable expense rather than an investment in value. This is a false economy. Marketing and innovation is not just about products ...
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February 2009 |
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What truly successful new products will your business launch in the next 18 months? In a business environment where competitors are desperate not to lose an account or a percentage point to you, to copy any effective move you make or counter any advantage, which are the right new launches to make and how can you be sure they will be successful?
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February 2009 |
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