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Differentiation is providing reasons for customers to buy from you, effectively communicating what unique attributes can benefit the customer more than competitive offerings. The range of unique attributes includes...
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April 2010 |
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"Hype". This is probably the best word that qualifies the concept of Value today in the chemical industry, a sort of spice that is being put in many different sauces: "Value proposition", "Value in use", "Value chain", "Value selling", "Value pricing", "Customer Value management"… Can a marketer or a business developer talk about its products without adding a bit of Value here and there? To the point that you can wonder if Value is not a useful word to hide the vacuity of some offerings or mask the lack of customer understanding. Or is it just an attempt to preserve higher margins?
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April 2010 |
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Founded in April 2000, SpecialChem accelerates Technology and Business Development in chemicals. We implement Interactive Marketing & Open Innovation processes in the chemicals and materials customer industries to increase innovation speed
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April 2010 |
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To get a feel for what is happening with the bio-based chemicals market in 2009 and what the projections are, there is no better way than to ask professionals that are currently working in this market. We were very pleased that Snehal Desai from Segetis Inc. accepted to give his opinion on the current innovation and business situation in bio-based chemicals.
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October 2009 |
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Chemical producers as well as biotech and agro companies, which have been working for several years on developing and even launching such products have accelerated the pace. The perception of major growth opportunities has led to many launches of bio-based chemicals. In bio-plastics alone, we identified more than 350 grades within 20 big families of renewable polymers, most of which launched after 2002. However, a good number of these market introductions of bio-based chemicals have failed or did not meet their initial objectives. Why? At SpecialChem, benefiting from our established connections with a great
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October 2009 |
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