Top 5 Pitfalls in Business Development of Bio-Based Chemicals
October 2009
Chemical producers as well as biotech and agro companies, which have been working for several years on developing and even launching such products have accelerated the pace. The perception of major growth opportunities has led to many launches of bio-based chemicals. In bio-plastics alone, we identified more than 350 grades within 20 big families of renewable polymers, most of which launched after 2002. However, a good number of these market introductions of bio-based chemicals have failed or did not meet their initial objectives. Why? At SpecialChem, benefiting from our established connections with a great