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Is Your Product Appealing and Differentiated Enough for the Market? - White paperJune 2012
Here is a simple framework to help you assess your products’ offer by your own means and an insight into SpecialChem’s proprietary methodology to score Attractiveness in a synthetic way. First, an absolute Attractiveness does not mean much. The Attractiveness needs to be assessed relative to a benchmark. We recommend that you ...
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"When we needed to fill our pipeline with new opportunities, we turned to SpecialChem to establish contact with the market. The programs that we implemented enabled us to reach beyond our existing network into a new area – and to gain feedback on where producers were struggling to achieve their goals. SpecialChem has played a key role in the framing of our portfolio. And our portfolio is populated with game-changing, breakthrough opportunities that transcend existing marketing and technology limitations. SpecialChem is all about making connections – and for Dow Corning establishing connections for competitive advantage is a foundational requirement for innovation.."
Jill Rykert, Market Development Manager Dow Corning |
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